{"product_id":"valmont-v-firm-cream-50ml","title":"Valmont V-Firm Densifying Cream","description":"\u003ch3\u003eWhere V-Firm Cream Sits in the Routine\u003c\/h3\u003e\n\n\u003cp\u003eValmont V-Firm Cream is the 50 ml densifying face cream in the V-Firm line, applied after the serum rather than instead of it. It sits with \u003ca href=\"\/collections\/skin-firming\"\u003eour firming creams\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003ch4\u003eWhat Valmont Says It Does\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eImproves dermal density\u003c\/li\u003e\n\u003cli\u003eIncreases elasticity\u003c\/li\u003e\n\u003cli\u003eSharpens face contours\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eValmont describes it as a lusciously comfortable cream that fosters dermal density and epidermal harmony, strengthening the skin's protective barrier and suppleness so the face reads with a more defined outline. These are Valmont's claims about its own formula rather than measured outcomes.\u003c\/p\u003e\n\n\u003ch4\u003eWhat Is In It\u003c\/h4\u003e\n\n\u003cp\u003eValmont names three parts of the formula.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDensity Complex.\u003c\/strong\u003e Vitamin C with the amino acids lysine and proline, which Valmont says support collagen production, plus a glucosamine derivative for moisture, Immortelle flower extract for cohesion in the dermis, and copper, which Valmont says is needed for collagen and elastin synthesis.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePeptide cocktail.\u003c\/strong\u003e Valmont calls this an anti-wrinkle booster.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegetal squalane.\u003c\/strong\u003e Valmont says it strengthens the skin's natural barrier, moisturises and protects against oxidation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eApplying It\u003c\/h4\u003e\n\n\u003cp\u003eValmont's directions are to apply a touch of cream all over the face and neck, morning and evening or either, after the serum and avoiding the eye contour area.\u003c\/p\u003e\n\n\u003cp\u003eThe serum step Valmont refers to is \u003ca href=\"\/products\/valmont-v-firm-serum-30ml\"\u003eV-Firm Serum\u003c\/a\u003e, which goes on first.\u003c\/p\u003e\n\n\u003ch4\u003eQuestions About V-Firm Cream\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eDoes it go on before or after the serum?\u003c\/strong\u003e\u003cbr\u003e\nAfter. Valmont's directions put the cream on top of the serum, not underneath it.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCan it go around the eyes?\u003c\/strong\u003e\u003cbr\u003e\nNo. Valmont's directions say to avoid the eye contour area. V-Firm Eye is the product made for that zone.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow is V-Firm different from V-Lift?\u003c\/strong\u003e\u003cbr\u003e\nThey are separate Valmont lines. V-Firm is built around density, elasticity and contour. V-Lift is the brand's lifting and anti-wrinkle range, with its own neck and eye products.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIs there published evidence behind the density and elasticity claims?\u003c\/strong\u003e\u003cbr\u003e\nNot that we could find. They come from Valmont's own product information, so read them as the brand's\u003c\/p\u003e","brand":"Nava Beauty","offers":[{"title":"50 mL","offer_id":52465580638488,"sku":"7612017259611","price":495.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0832\/5919\/5672\/files\/Valmont_V-Firm_Cream_50ml.jpg?v=1785599162","url":"https:\/\/shylittlewitch.com\/products\/valmont-v-firm-cream-50ml","provider":"Shy Little Witch","version":"1.0","type":"link"}